Research

Data studies from the pharmacy shelf index — measured weekly, published openly.

The same sunscreen, twice the price

Eleven weeks of weekly data on 397 products at Super-Pharm and Shufersal online: identical sunscreens priced 2× apart, a two-week La Roche-Posay repricing round-trip — and just 5 dedicated sun campaigns out of 449 creatives, 3 from the retailer's own label.

IsraelSun care

by Sasha Bouloudnine · 7 min read Sep 1, 2026

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